Press release headline ideas for your next announcement
Write a clear headline, then choose from 27 prompts for launches, milestones, funding and company news.
Support guides
3 min read
A useful press release headline tells readers what changed and who made it happen. Start with one announcement, then name the company and the action. The examples below are writing prompts, not claims about real businesses.
A headline you can build on
Use this structure: [Company] + [announces, launches, opens or appoints] + [specific news]. Add a place or audience only when it makes the announcement clearer. A reader should understand the news without needing the first paragraph.
“[Company] Launches Scheduling App for Independent Fitness Studios” is more useful than “The Future of Fitness Is Here”. The first identifies the product and intended customer. The second could describe almost anything.
Keep it easy to publish
Put the headline at the top of your release. Aim for roughly eight to twenty words and use consistent title case. Include your company name and one natural phrase your audience would recognize. Write the news as a statement, rather than a question or an invitation to buy.
Keep prices, discounts, sales claims, links, exclamation marks and unnecessary punctuation out of the headline. Put supporting figures in the opening paragraph where they have context. Avoid opening with “Who”, “What”, “Where”, “When”, “Why” or “How” when an announcement would say the same thing more directly. Do not promise a result your release cannot substantiate.
Product or service launches
[Company] Introduces [Product] for [Specific Use]
[Company] Adds [Capability] to Its [Product] Platform
[Company] Launches [Service] for [Customer Group]
Websites and digital experiences
[Company] Launches New Website for [Audience]
[Company] Adds Online Booking to Its [Service] Website
[Company] Introduces Customer Portal for [Task]
Milestones and achievements
[Company] Marks [Milestone] in Its [Business Area]
[Company] Receives [Named Award] for [Work]
[Company] Completes [Project or Programme]
Company announcements and partnerships
[Company] Announces Partnership with [Partner] for [Purpose]
[Company] Expands [Programme] to [Audience]
[Company] Publishes New Research on [Subject]
Events
[Company] Announces [Event] in [Location]
[Company] Opens Registration for [Workshop or Conference]
[Company] Hosts [Event] for [Community]
New locations
[Company] Opens [Facility] in [Location]
[Company] Adds [Location] to Its Service Area
[Company] Announces New [Office or Branch] in [City]
Rebrands
[Company] Introduces New Name and Brand Identity
[Former Name] Becomes [New Name] Following [Reason]
[Company] Updates Its Identity to Reflect [Business Change]
Funding and financial news
[Company] Announces [Funding Round] to Support [Purpose]
[Company] Secures Investment from [Investor]
[Company] Publishes Results for [Reporting Period]
Appointments and team news
[Company] Appoints [Name] as [Role]
[Company] Welcomes [Name] to Its Board
[Company] Establishes [Team] to Lead [Initiative]
Check the headline against the story
Read the first paragraph beside the headline. Both should describe the same event, use the same names and agree on whether the news is planned, underway or complete. Check permission before naming a partner, customer or investor. Replace unsupported superlatives with a concrete detail.
Your headline is part of the submission we review. Most business announcements can be considered, but acceptance depends on the topic and publisher requirements. We manually review submissions and email you if anything needs to change before publication.
